About Us


Founded by Danielle, LURE SKIN CO. was born out of a passion for empowering women to feel confident in their own skin. With over 10 years of experience as a dermal therapist, manager, and spa owner, Danielle has an in-depth understanding of skin health. As a busy mum of three, she understands the challenges of maintaining a radiant complexion amidst a hectic lifestyle.

After years of working with skin and enjoying a tan herself, Danielle noticed a common issue: women often resorted to heavy makeup to cover their skin while at the gym or out and about. She envisioned a solution that would provide a natural, even tan without the need for makeup.

Determined to create a product that met these needs, Danielle conducted extensive research to find the right manufacturer. The result is LURE SKIN CO.'s innovative Face Tan Serum. This revolutionary serum delivers a beautiful, even tan quickly, thanks to its fast-acting DHA. It hydrates the skin, ensuring a healthy glow, while its non-comedogenic formula keeps pores clear and prevents impurities from standing out.

At LURE SKIN CO., we're committed to helping you achieve a sun-kissed glow with skincare benefits, so you can embrace your natural beauty with confidence and this is just the beginning.